With a dream, one step further｜Greenland International Convention & Exhibition Globalization Expansion Starts Another New Chapter

On December 13, Greenland Barcelona Exhibition Company, a subsidiary of Greenland International Convention & Exhibition, signed a strategic cooperation agreement in Shanghai with Impact X Pty Ltd. of Australia, the organizer of the Global Science and Technology Impact Investment Conference Climate Development Summit, Impact X Summit. According to the agreement, the two parties will jointly promote and organize international forums and exhibition activities under the Impact X brand in mainland China.

The signing of this contract marks that Greenland International Convention & Exhibition has embarked on a new journey of international cooperation in the operation and management of exhibition content, after the international cooperation in the operation and management of venues. In the future, Greenland International Convention & Exhibition will make every effort to build an integrated international operation model of "convention and exhibition venues - exhibition contents", and will play a good role of a link and a window in the opening up of the city and the globalization of the industry.

Since the beginning of this year, benefiting from the high-quality development of domestic society and economy, the conference and exhibition industry has shown a trend of steady growth and continued recovery. Greenland International Convention & Exhibition has not only made precise efforts based on the new market demands and create new business achievements, but also made layout in advance with an eye on the new trend of the industry, and gradually built up a closer industrial ecological network.

I. Concentrating on practicing internal skills, achieving record high performance

Accompanied by the growing maturity of the domestic conference and exhibition market, conference and exhibition venues have entered a new period of refined operation. On the one hand, Greenland International Convention & Exhibition introduces international advanced quality management concepts and information management methods to improve the management efficiency of convention and exhibition venues and create management dividends. Under its banner, Nanchang Greenland International Expo Center has made another breakthrough in the mature period of operation and achieved an annual operating profit of more than 35 million yuan in 2023, a record high. Xuzhou Huaihai Greenland International Expo Center, Xi'an Lingkong Convention and Exhibition Center and Lanzhou New District Silk Road Greenland International Convention and Exhibition Center, which have been opened for less than two years, actively exerting the advantages of the Group's co-ordination and other advantages, have all achieved a positive operating profit in the first full year of operation, establishing a new paradigm for the industry.

On the other hand, Greenland International Convention & Exhibition focuses on exhibition services, taking "construction and upgrading of customer service system" as one of the core competitiveness of development, and has established the service system of "large customer service and full cycle". In addition to the service nodes during previous exhibitions, it has also extended exhibition services forward to the stage of project establishment assistance, exhibition organization and investment promotion, and backward to the stage of exhibitors' industrial resources implementation and partners' relationship maintenance. It has established a closer cooperative relationship with exhibition organizers and won wide recognition from the market. In 2023, Greenland International Convention & Exhibition hosted more than 100 exhibitions of various types, with exhibition areas of more than 2 million square kilometers, and the proportion of well-known brand exhibitions is constantly rising. Taking Nanchang Greenland International Expo Center as an example, it successfully introduced and hosted 7 national exhibitions (including 4 international exhibitions) this year, including the 81st China Education Equipment Exhibition, which is the largest exhibition in the global education equipment industry; the 20th China International Examination Medicine & Blood Transfusion Instruments & Reagents Expo, the world's No. 1 exhibition in the in vitro diagnostic industry and the 2023 China Surveying, Mapping & Geographic Information Technology Equipment Exhibition, the only international exhibition of the same type in the world that has been certified by UFI, the global association of exhibition industry.

Ⅱ. Striving for development, opening up new business opportunities

If venue rental is the initial "1" of venue operation, then a series of services based on the venue and the team, such as construction, exhibition, catering, etc., are the countless "0" immediately following. In 2023, Greenland International Convention & Exhibition operation team broke the conventional experience of conference and exhibition venues, and based on the unique advantages of the nationalized layout of its venues and the diversified development of the group's industries, actively expanded the exhibition-related businesses and services, and launched the development strategy of promoting conference and exhibition operation from "1" to "100".

Nanchang Greenland International Expo Center, which has entered into a stable period of operation, integrates the resources of local exhibition service providers after the growth of traditional venue leasing business has reached the ceiling, and refines on-site services based on the demand for comprehensive exhibition services, finding the second growth curve of venue operation. In 2023, its on-site service income has exceeded the income from leasing of the venue, successfully helping venue operation break through the traditional bottleneck and go up to a new level. Xi'an LinKong Convention & Exhibition Center, which has been opened for less than two years, faces with the fierce competition in the local market. On the one hand, it fully serves the industrial development needs of the region, gathering local resources to jointly cultivate emerging exhibitions, and strives to build a development model integrating industry and exhibition. It successfully landed the China (Xi'an) International Aviation Materials and Equipment Manufacturing Exhibition on October 18th. On the other hand, it deeply explored the unique advantages of internationalization and high-quality service of the management team, breaking the service limitations of the exhibition venue space, creating the off-site service mode of the exhibition activities, successfully delivered the high-quality service of the venue to the projects such as the 2023 Yulin UAV Industry Conference. Lanzhou Silk Road Greenland International Convention and Exhibition Center, which is still in the trial operation period, positively responds to the challenge of the late start of the regional convention and exhibition industry, combines with the area of the rise of regional sports events and activities, and takes an alternative approach to re-positioning the venue as a multi-industry mixed operation space of convention and exhibition + sports + X, introducing diversified formats such as basketball matches and aerobics competitions, which effectively improves the utilization rate of the venue.

Ⅲ. Gathering momentum to create the future, setting sail on the road to internationalization again

Greenland International Convention & Exhibition started from Xi'an Greenland Pico International Convention & Exhibition Center in 2006. Benefiting from the rapid development of China's convention and exhibition market, Greenland International Convention & Exhibition’s capabilities, including venue development and construction, venue operation and management, and exhibition service, are all at an important stage of maturity, and the international demand from genes is booming again.

Over the past five years, Greenland International Convention & Exhibition has realized the internationalization of exhibition hardware facilities and exhibition service standards through in-depth cooperation with Deutsche Messe of Germany and Fira Barcelona of Spain. In the future, Greenland International Convention & Exhibition will focus its international development on the cooperation of exhibition content, actively introduce global brand exhibitions, and fully promote the internationalization of the domestic exhibition market. The strategic signing between Greenland Barcelona Exhibition Company and Impact X Pty Ltd. of Australia is only the starting point of a new round of internationalization development of Greenland International Convention & Exhibition. We believe that there will be a vast world in front of us after setting sail.