Reflection on Exhibition Industry and Environmental Protection

Reflection on Exhibition Industry and Environmental Protection

2017-05-28 12:05 

The State Council issued the “Several Opinions on Further Promoting the Reform and Development of the Exhibition Industry” which advocated the concept of low-carbon, environmental protection, and green in the exhibition industry, and “green, low-carbon and sustainable” has gradually become the direction of transformation and upgrading of modern exhibition industries. The future trend of the exhibition industry will be to pay more attention to environmental protection and avoid unnecessary pollution and waste. Recently, I interviewed two big names in the industry: Mr. Huang Biao, the CEO of Lingtong Exhibition System Co., Ltd., and Wei Yongping, general manager of Guangzhou Weilanyou Exhibition Service Co., Ltd. to elaborate on how to develop the green exhibition.

Lingtong Exhibition System Co., Ltd. is one of the earliest companies engaged in the research, development, and production of exhibition equipment in China, and is also the forerunner of green exhibition construction at present; Guangzhou Weilanyou Exhibition Service Co., Ltd. has integrated the concept of the green and innovative exhibition into the company culture since it was established and is a promoter of the advertising printing industry.

What is Green Exhibition Construction and What are its Criteria?

With the global economic integration and the increasing concern of the international community on environmental issues, economic development and the environment have attracted more and more attention from governments of all countries. Green, innovation, coordination, openness, and sharing, are the guidance of China’s “13th Five-Year Plan” or the development concept and mode in a more long-term period. This has pointed out the direction for the long-term development of China’s exhibition industry. From the perspective of Mr. Huang Biao, the green exhibition construction needs to meet the development trend of special installation simplification, component standardization, and environmental protection, and also meet the following four requirements:

Design: Fully reflect the 3R principles: i.e. reduce, reuse and recycle.

Materials: Use recycled and recyclable, non-toxic, and non-hazardous environmental protection materials or recyclable materials.

Construction and Dismantling: Apply modularized and componentized on-site assembly, orderly, controllable, convenient, safe, and fast construction and dismantling. No dust, noise, toxic and harmful gases, and waste are generated during the construction process.

Effect: Express the corporate concept and show the corporate culture and product image.

The standard of judging a booth is not whether it is gorgeous or extravagant, but the concept expressed in the booth, the functionality, the communication ability, the exhibits themselves and the design of a booth, and how to keep the environmental protection and the orderly and safe evacuation of the booth are important too.

What are the Advantages of Green Construction Compared with Traditional Construction?

Mr. Huang Biao believed that green construction is conducive to improving the efficiency of industrial resource utilization and reducing the operating and management costs of exhibition enterprises; it is also beneficial to optimizing the industrial development structure and promoting the sound development of the industrial chain. Specifically, that is:

Protecting the environment: green construction advocates environmental protection exhibition equipment repeatedly recycled. When an exhibition was held down, environmental protection profiles can be recycled and reused, avoiding the problem of traditional construction of a large number of exhibition waste. In addition, the reuse of products, and the use of energy-saving lamps and lanterns is the best example of energy-saving and consumption reduction.

Saving time: China’s exhibition schedule is very tight. Under such a situation, fast and effective booth construction can ensure the development of the exhibition in order to the greatest extent.

Reducing exhibition costs: green construction uses less material to achieve the function of the booth, while the exhibits have the characteristics of easy disassembly and easy installation, aluminum profiles and screens are lightweight and can be recycled repeatedly, which greatly reduces the cost of transportation and manual construction of exhibition materials on the one hand, and on the other hand, a set of materials can be used multiple times to greatly reduce the cost of single-use of materials.

Based on the above advantages, green construction and green exhibition will become the inevitable trend in the future development of the exhibition industry. As an influential exhibition system manufacturer and service provider at home and abroad, we are also trying to promote the concept of the green exhibition and further promote the development of the green exhibition in China.

How to Promote the Development of Domestic Green Exhibition?

Mr. Huang Biao suggested that the development of the green exhibition in China is a gradual process and needs to be jointly promoted by all parties.

The development of the green exhibition must be guided by relevant government departments. The Center for Promotion of Circulation Industry of the Ministry of Commerce took the lead in initiating the China Green Exhibition Alliance. As the vice-chairman of the first session, Lingtong Exhibition has actively participated in the preparation and organization of the China Green Exhibition Alliance. Based on the concept of low-carbon, environmental protection, and green development of the exhibition industry, the Alliance builds a green exhibition ecological system with exhibition organizers, exhibition centers, and exhibition engineering service providers as the main body, running through various links such as logistics and transportation, design and construction, exhibition display, conference activities, and audience organization.

Relevant standards should be customized and improved. Lingtong Exhibition actively cooperates with the Ministry of Commerce and participates in the whole process of industry-standard development. For example, the “Regulation for Energy Saving and Consumption Reducing in Convention/Exhibition Industry” (Standard No. SB/T 11090-2014), the “Disassembly Table for Exhibition” (Standard No. QB/T4936-2016), the “Exhibition Equipment Terminology Profile Booth” (SB/T 11161-2016), the “Classification and Technical Specification of Booth” (SB/T 11162-2016), and “Environmental Protection Booth Assessment Standards”, etc. which have been published and implemented. The development and standardization of the standard system solve the problems in the design, material, environment, and construction and erection process of environmentally friendly booths, and promotes the sustainable development of the industry.

Relevant talent training work must follow. Lingtong has carried out 22 sessions of multi-channel training and exchange activities on the design and use of green materials, training more than 5,000 designers and construction personnel and more than 1,300 construction companies. Through training, more exhibition practitioners understand how to use green materials and how to achieve green exhibitions.

Further, increase the research and development of green exhibition equipment to meet the growing demand of the market. In the process of green exhibition promotion, the biggest difficulty is how to achieve the personalized needs of customers with environmentally friendly materials, such as large spans, multilateral arcs, etc. Lingtong hopes that through product development while ensuring green exhibition, we can also ensure the personalized needs of customers and deal with both wells.

Guide customers to use green exhibition equipment from the concept. Firstly, we can introduce and show customers the new concepts and excellent solutions in booth design from countries with developed exhibition industries internationally. Secondly, Lintong Exhibition has rich cases and galleries, so that it can show customers the good effect achieved by using green booths and communicating the concept and ideas. Finally, we will use some new solutions to show customers that green booths can realize their individual needs to attract more and more customers to accept green materials. We believe that through the efforts of all parties, the green exhibition ecosystem will be formed!

Mr. Wei Yongping pointed out that advertising printing is an important part of the exhibition project construction, and the degree of its greening is related to the level of green level of the exhibition. Specifically from the following aspects:

Start from the main venue to use environmental protection materials. Reuse materials such as the use of universal profiles to reduce the exhibition waste.

Use recyclable materials. Many products cannot be reused multiple times, but their materials can be recovered and recycled later on.

The design of the booth layout counts. The Promotion of the concept of the green exhibition to every exhibitor starts with the design of the booth layout to avoid unnecessary pollution and waste. Meanwhile, we should give enterprises some preferential measures that respond positively to the business start-up, so as to guide the exhibitors to transform and upgrade in the direction of “green, low-carbon, and sustainable”.

In the upcoming “2017 WELANU International UV Printing & Signage Exhibition” in July, we will try to package and sell the venue rental and construction, which is carefully designed to help customers set up in the most environmentally friendly, simple, and practical way, saving money and looking good, as well as maintaining the overall style of the exhibition.

Mr. Wei Yongping said, at the end of last year, all over the investigation of environmental protection. The advertising printing industry must also comply with the development trend of environmental protection, from equipment manufacturers, ink manufacturers, and inkjet media manufacturers are actively transforming and upgrading. The concept of environmental protection is deeply rooted in the hearts of people, environmental mission can not be shirked. The picture to environmental protection, involving ink and paper media, which is a linkage process, material environmental protection, exhibition construction project is naturally environmentally friendly, green exhibition, a long way to go, we will make unremitting efforts.