Thoughts on the Development and Changes of the Exhibition Industry in the Post-COVID-19 era

The sudden pandemic has changed the ecological environment of the convention and exhibition industry, and this change will be far-reaching and long-term. The opportunities and challenges faced by the convention and exhibition industry will also change.

The current and future competitive environment of the exhibition industry will change. The pandemic will exacerbate the gap between regions in the convention and exhibition industry. The pandemic caused the closure of a large number of small and medium-sized enterprises, and a large number of local, small-scale, low-level exhibition projects collapsed or even died out. The pandemic has completed an industry reshuffle.

The change in the operation mode of the exhibition will affect the development of many parties in the industry chain. The rapid development of offline conferences and exhibitions under the pandemic has exceeded the expectations of most industry professionals. As online exhibitions become "daily", the resulting exhibition promotion model, exhibition costs, and service supply will all change.

The endogenous model of the exhibition will have to be changed to adapt to the new development environment. This will help the exhibition projects to transform from extensive to high-quality, which is also in line with the requirements of China to move from a big convention and exhibition country to a strong convention and exhibition country. China's convention and exhibition industry is experiencing the pain before turning a cocoon into a butterfly.