The 2nd Yangtze River Delta International Cultural Industry Expo opens in Shanghai

From November 21st to 24th, 2019, the 2nd Yangtze River Delta International Cultural Industry Expo (hereinafter referred to as "China Cultural Expo") was successfully held in Halls 7.2 and 8.2 of the National Exhibition and Convention Center (Shanghai Hongqiao).

The Yangtze River Delta International Cultural Industry Expo is the first cultural expo in China with the development of the cultural industry of a world-class urban agglomeration as its core content. , with the theme of "building a cultural industry community in the Yangtze River Delta", focusing on displaying and promoting the overall image of the Yangtze River Delta culture. Divided into three major sections: exhibitions, forums, and other related activities, the venue has a total area of 54,000 square meters, attracting more than 870 companies from domestic and foreign cultural and creative industries and brother provinces and cities to participate in the exhibition. With the orientation of internationalization, specialization, marketization, and branding, the exhibition shows the new formats, new kinetic energy, new models, and new concepts of the development of the cultural industry in the Yangtze River Delta from the aspects of "cultural innovation" and "technological innovation".

This years' Yangtze River Delta Cultural Expo will make many viewers feel refreshed. The 4 release areas set up in the main exhibition hall held a total of 66 release events. Various cultural institutions, economic and trade institutions, and exhibitors became the "protagonists", presenting their achievements in various forms such as project roadshows and competition performances, and the response was enthusiastic. The 7 economic and trade matchmaking and matching meetings attracted more than 100 domestic and foreign companies in the fields of IP licensing, film and television culture, and cultural equipment to participate in face-to-face in-depth exchanges and negotiation.

The Jiangsu exhibition area, which uses Lingtong environmental protection exhibition equipment-Tension Fabric Round Tubing system with pillow-case fabric, uses 5G technology to build the Grand Canal Experience Hall, making many famous historical and cultural cities along the Grand Canal "reachable at one-touch". The audience seems to be on the cruise ship and can enjoy the beautiful scenery along the way in real-time.

According to incomplete statistics, the number of on-site audiences in the first three days of this year's Yangtze River Delta Cultural Expo was about 88,000, the on-site transaction amount was 450 million CNY, the contracted amount exceeded 5 billion yuan, and the largest single contract amount was 53.6 million CNY.